Who would be the audience for your media product? - Evaluation 4

My target audience will be metal fans aged 16-25. I have chosen this age group because from my research i have found that Metal Hammer targets working class adults so there is a big gap in the market for teens and young adults. I also have an advantage as i am a teenager who is interested in this genre so i know what content and articles this age group would find eye catchy. 

There is only one contender with my magazine which is Kerrang  which focuses on all sub genres where as AMPLIFIED focuses mainly on Heavy Metal bands. My audience allows me to create a magazine unlike any other as the target market allows me to adapt other music magazine styles targeting teens into my own magazine as well as using other metal magazines as my inspiration.

The audience for this magazine will be easier to target as the style of the magazine has to be less formal than other music magazines because of the genre. They are also easier to attract due to the lack of competition as there are only two contenders where as a music magazine like Q who have several different competitors.